The right hand menu is menu, the left hand is menu2 in the template code shown above.
Hence adding
<span class="medium"><a href="http://www.snowmediazone.com/the_zone/rss.php?type=rss2">RSS Feed</a></span>
after menu2 puts an extra option on the menu line after the standard ones. Similar should work for menu on right hand side
afaik.