Actually viewing old threads here on this forum from vBAdvanced the license was not transferable either according to there license agreement either although Brian did make some allowances it looks like for some people.
Licence question
However yes our license policy states you can not transfer your license to anyone. As far as any pricing for conversion to PhotoPost I am unaware that we will be offering any pricing to do so since they are completely different code sets but will gladly pass this along to our President.