View Full Version : Photo Merchandising

August 7th, 2006, 03:59 PM
Found ths PR today thought it was interesting...

New Web 2.0 Mash-Up Expands Photo-Merchandising Opportunities for Online Communities
Monday August 7, 2:32 pm ET

WEST TRENTON, N.J.--(BUSINESS WIRE)--Aug. 7, 2006--Exclaim:

Exclaim launches Media Merchant, an exciting new service that plugs
into any online social network to offer merchandising and selling
options to photo-sharing shutterbugs, and to create a new revenue
stream for service providers

Today Exclaim, a leading branded platform provider of innovative Web and wireless applications, announced the launch of two new printing and merchandising services: 'Media Merchant' and 'Media Marketplace'. Designed for the revolutionary new generation of interactive services such as blogs, social networks, associations, and other online communities, the easy-to-use applications seamlessly plug into any Web site to make buying and selling prints and photo merchandise easy and intuitive. These true Web 2.0 mash-ups unite photo-sharing and merchandising capabilities with the interaction available at wildly popular online communities, and gives customers an array of customizable, personalized merchandising options.

MEDIA MERCHANT makes it easy for anyone using the service to turn their digital photos into unique keepsakes such as T-shirts, blankets, playing cards, puzzles, and more. To create a custom memento, members of participating Web sites simply select a photo to be automatically directed to the co-branded Media Merchant interface, powered by Exclaim. There they'll find a broad line of cool products they can customize with the photo, and powerful, yet easy-to-use tools for merchandising photos and mementos for sale and profit. Live customer service enhances the shopping experience, while private labeling maintains individual brands. And when the product's design and sale is complete, users are returned to their original Web site.

MEDIA MARKETPLACE takes the process further by helping people set their own price for their images on the print or gift, and sell them at a profitable markup. Service providers can leverage the Media Marketplace program to monetize the interactive traffic on their social networking sites, and share in the revenue stream generated by their members' photo product sales. Service providers have no inventory carrying costs, because Exclaim handles 100% of the back-end services, such as manufacturing, custom-printing, packaging, and direct delivery. The pricing can be set across an overall network, individual accounts and specific albums/media based on the needs of the customer and their individual members. The intuitive Media Merchant and Media Marketplace interface provides a turnkey solution for any service provider who wants a fully integrated, best of breed, revenue-sharing photo merchandising service--and it can be up and running in just a few weeks.

"We've mashed two of the Web's most popular services--online community groups with digital photo merchandising--into something completely new that gives consumers a fun, fast, and effective way to productize, promote, and sell their digital photographs," says Fred King, Vice President and General Manager of Web at Exclaim. "And for service providers, Media Merchant and Media Marketplace expand on the proven Exclaim platform, so they can tap into the growing market for user-generated content, and add another profit-sharing opportunity."

Media Merchant is the latest addition to the expanding Exclaim (www.Exclaim.com) platform, which gives service providers a broad range of rich media tools that enable wireless photo sharing, online digital imaging, media sharing, and merchandising of photos and videos. Exclaim is available to a wide range of service providers--including professional photographers, wireless carriers, photo sharing Web sites, and more--who can use the platform to better engage online audiences, increase the use and traffic of wireless networks, and generate more revenue from wireless to Web to the home.

About Exclaim

Exclaim is a leading branded platform provider of innovative Web and wireless applications that allow advanced sharing of digital images, video, and rich media. The new Exclaim platform enables wireless and Web providers to easily extend and offer digital imaging services to their customers, to better engage online audiences, increase wireless network traffic, and boost revenue. The Exclaim platform seamlessly integrates and moves rich media from wireless handsets to Web applications to devices in the home providing the most complete rich media solution on the market today.