Okay well it should explain how things operate.
This is what a user sees on upload it really does not matter what we call the variable in the actual program.
If this is an auction you may enter a reserve price to allow users to buy the product and end your auction. (Numbers only!)::
quite self explanatory I think. Then when a user views the auction they see BUY IT NOW PRICE Omegatron Classifieds - Test Auction
The way things display is simply how this option was thought up based on multiple user feedback in a prior beta. Remember your free to change wording how you wish in Admin => Edit Language if you personally have any problems with wording.